Marketing Manager

Marketing Manager

Work Location: Middlesex County, Massachusetts

Summary:

Seeking a strategic and innovative Marketing Manager to lead a marketing team, drive digital presence, and execute impactful marketing strategies for advanced scientific services and solutions.

Responsibilities:

• Lead the development and management of engaging digital content, ensuring the website and digital platforms highlight technological advancements and scientific achievements.
• Collaborate with SEO specialists to optimize website content, monitor analytics, and implement improvements to maximize digital visibility and user engagement.
• Direct and mentor a team of marketing professionals, providing resources and guidance to achieve marketing objectives and foster professional growth.
• Design and execute comprehensive marketing strategies to increase awareness and adoption of preclinical services and scientific models.
• Plan and manage multi-channel marketing campaigns, including digital, event-based, and public relations initiatives to expand outreach and engagement.
• Oversee and enhance digital communication platforms such as websites, newsletters, and social media to ensure effective marketing and information dissemination.
• Coordinate and participate in industry events, trade shows, and conferences to support business development and networking efforts.
• Work closely with cross-functional teams in sales, business development, technology, and research to align marketing initiatives with organizational goals and maintain accurate business databases.

Qualifications:

• Ph.D. in a biomedical field with a minimum of 2 years of experience in the pharmaceutical industry or a contract research organization environment.
• Comprehensive understanding of drug discovery processes, including both small molecules and biologics.
• Background in chemistry, pharmacology, DMPK, and toxicology for IND enabling is a plus.
• Demonstrated expertise in scientific communication and marketing.
• Strong leadership, team management, and interpersonal skills.
• Willingness to travel as required.
• An MBA or business certificate and proficiency in Chinese are advantageous.

Published Category: Commercial & Market Access