Marketing Director

Marketing Director

Work Location: Orange County, CA

Summary:

The Marketing Director is responsible for developing and executing scalable marketing strategies to expand healthcare provider and patient access to advanced interventional technologies in the glaucoma and cornea segments. This role operates at the intersection of marketing, commercial strategy, and field execution, collaborating with cross-functional partners to drive market growth and performance.

Responsibilities:

• Design and implement non-brand strategic initiatives to support repeatable, field-ready performance and market expansion.
• Generate and deliver data-driven insights and key performance indicators to inform decision-making and execution.
• Lead market and competitive intelligence efforts to develop strategies that strengthen market positioning.
• Develop and scale marketing enablement programs, analytics, and operating systems to drive adoption of interventional technologies.
• Collaborate with marketing, market access, and commercial teams to align priorities and accelerate execution of initiatives.
• Co-lead market strategy development, insights, positioning, and messaging for interventional glaucoma and cornea segments.
• Partner with field leaders to support execution through analytics, practice playbooks, tools, and adoption systems across various care sites.
• Build scalable systems to expand access and support growth in care-site settings, while supporting competitive and market intelligence functions.

Qualifications:

• Proven ability to translate strategic insights into actionable plans and drive disciplined execution.
• 12+ years of experience in medical device or pharmaceutical marketing or commercial roles; ophthalmology or buy & bill experience preferred.
• Bachelor’s degree in Business or Marketing required; MBA or advanced degree preferred.
• Strong industry knowledge and ability to quickly build relationships with internal and external stakeholders to drive results.
• Demonstrated cross-functional knowledge and strong interpersonal skills to influence teams toward business objectives.
• Experience collaborating with field sales organizations.
• Agency management experience required.

Published Category: Commercial & Market Access