Marketing Director

Work Location: Orange County, CA

Summary:

This role leads healthcare professional marketing for a first-in-class cornea therapy, focusing on brand strategy, messaging, and execution to build the keratoconus market and accelerate adoption. The position is central to brand management, promotion, field partnership, and customer engagement, translating insights into scalable brand plans and driving growth in the corneal health space.

Responsibilities:

• Develop and execute brand strategy for a cornea therapy, aligning plans with growth and adoption metrics.
• Create and implement promotional campaigns across digital, print, video, and field channels.
• Shape product positioning, claims, and messaging for launch and ongoing brand tactics.
• Increase awareness in the keratoconus market through education initiatives for physicians, staff, and practices.
• Design and activate key opinion leader (KOL) strategies, including speaker programs and congress participation.
• Collaborate with cross-functional teams to ensure consistent and compliant execution of marketing initiatives.
• Provide field teams with tools and training to translate strategy into measurable execution.
• Monitor performance, generate insights, and optimize campaigns to enhance account penetration and utilization.

Qualifications:

• 15+ years of experience, including medical device or pharmaceutical marketing within ophthalmology or eyecare.
• Bachelor’s degree required; advanced degree (MBA/MS) preferred.
• Demonstrated brand leadership with a strong record in product launches and campaign execution.
• Expertise in healthcare professional marketing, buy-and-bill dynamics, and physician engagement strategies.
• Established KOL network and ability to influence senior stakeholders and cross-functional teams in eyecare.
• Strong business acumen with the ability to connect data, insights, and strategy to drive growth.
• Willingness to travel up to 30% for congresses, field engagement, and KOL activities.

Published Category: Commercial & Market Access