Senior Marketing Manager

Job Title: Senior Marketing Manager

Work Location: Middlesex County, Massachusetts

Summary:

Seeking a hands-on B2B marketing leader to drive demand generation, content creation, and field marketing for a growing organization supporting clinical research. This individual contributor role will oversee agency partners and manage multi-channel campaigns, reporting, and analytics, with a focus on building pipeline and supporting sales in a regulated, technical environment.

Responsibilities:

• Lead multi-channel demand generation initiatives (email, paid, social, web) to build and accelerate marketing-sourced pipeline.
• Develop and manage lead scoring, nurture sequences, and segmentation in HubSpot, ensuring seamless handoffs to sales teams.
• Design and execute account-based marketing campaigns targeting key industry sponsors and organizations.
• Own marketing analytics and reporting, building dashboards to connect marketing activities to pipeline and revenue outcomes.
• Create compelling content for clinical research audiences, including case studies, blog posts, event promotions, and sales collateral.
• Manage company social media channels and website strategy, ensuring consistent messaging and effective lead capture.
• Plan and execute industry events, conferences, and webinars, turning each into extended campaigns with follow-up and performance analysis.
• Collaborate with sales to develop materials and campaigns that support deal closure and expansion, while managing agency and channel partner relationships.

Qualifications:

• 4-6 years of B2B marketing experience within the clinical research ecosystem (pharma, CROs, or trial sites) required.
• Experience marketing to complex, multi-stakeholder B2B buying processes in regulated or technical industries.
• Proven ability to own marketing programs and drive measurable pipeline growth.
• Strong quantitative and analytical skills with a data-first mindset.
• Proficient in executing across multiple channels: email, social, paid, content, and events.
• Experience with HubSpot and Salesforce; familiarity with LinkedIn Ads, Google Ads, and Zoominfo is a plus.
• Excellent writing skills, able to translate complex clinical services into clear, credible messaging for technical audiences.
• Highly organized, self-directed, and strong in project management, with the ability to track deadlines and communicate proactively.
• Skilled in utilizing AI to develop workflows while maintaining accuracy, brand consistency, and data security.

Published Category: Commercial & Market Access